You

I could have very easily named The Technician Shop, You.  Because You is what this is all about.  Not us.  Not them.  Not her.  Not him.  Not me.  You.  Whether or not you work for yourself or for a company, you are a company, a company of one.

The success of You, Inc., depends on You.  Your mission is to get people to want to listen to you, to notice you,  to work with you, to employ you, to promote you, to talk about you and to understand you.

Why would anyone do this?  Especially if you are not giving them reason to.

Your job is to give them reason, reason to care about You.