Marketing Your Business With Your Blog

When I began The Technician Shop I had two readers in mind. The technician who wants to enhance his career, education, work and life. And the manager who wants to be a better manager.

I believe that important and meaningful business and life lessons can be learned from unconventional sources. One needs to approach work and life with an open mind. Visit a grocery store, observe employees and learn customer service lessons that will help you in your technician role. Same for a restaurant experience or a conference with your kid’s kindergarten teacher.

Originally, I had not planned on talking about social media here. Although, in fact, my entire model for The Technician Shop is based on the concept of personal branding. One of personal branding’s most influential mediums is social media. I thought the use of social media might be too much for the hard working technician who was trying to better himself. I don’t think I have the right to make that call. So, going forward I am creating a social media category.

My first bit on social media is about marketing your business with your blog.

But Daaaaave, I’m a technician. I don’t have a business.

Remember what I said about learning from unconventional sources? And besides, in the future I am going to recommend to you, Mr. Hard Working Technician, that you build your own Web site anyhow. Might as well get a leg up on this stuff. If you are an owner or manager, see what folks outside of your trade are doing with social media.

Today’s link comes from Darren Rowse of ProBlogger: 13 Tips for Marketing Your Business With Your Blog