How to be Consistent

Once you’ve built an image that is desirable and works, go to work with it every single day.  Every single day.

This is really important.  There will be times when you feel like wearing something else, like a tee shirt or jeans.  Don’t do it!  Let’s say that you go to a certain restaurant all the time because you love the way they cook your steak.  How do you suppose your steak that you ordered medium well would taste if the chef said to himself, “I don’t feel like cooking this medium well, I’ll make it well done.”   You’d be disappointed because you had come to expect it cooked a certain way.  This is how others will feel if they see you dressing in something other than your uniform.

When you are consistent with your image you begin to create reliability.  Your customers, employer and peers begin to know what to expect from you.  And they begin to get a feeling that they can count on you.

Along with characteristics like cleanliness, consistency is another spoke in the wheel.  Take a few spokes out and the wheel becomes out of balance.  You need all of the spokes to succeed.

To be consistent with your image means to always present yourself the same way all of the time.  Never let a customer or your manager see you in dirty or torn clothes.  Never let them see you in the wrong kind of shoes, hat or not well groomed.

Be consistent.