How Much Are You Worth?
Can a customer take one look at you and figure out how much you are worth? They might not be able to construct a dollar amount, but if you were standing next to a technician who hadn’t shaved in four days, smelled, had visible body piercings and dirty clothes they could. Think about it. There you are in your clean, pressed company uniform. You are well groomed and are wearing a company identification badge. It’s a no brain-er. Even you would think you were worth more.
Perception is everything. You might be a decent technician. But if you wear dirty clothes, are unkempt, not well groomed and have firing breathing dragon breath, you’ve just made it more difficult for your customer to know.
Where to begin – If you work for a company make sure that you follow its dress code. Just do it, please*. In the future we’ll talk about the various ways in which you can tune your appearance. Maybe you’re not a senior technician yet, but you’ll sure look like one.
Culture – Read about Mike.
*If you cannot come to terms with your company’s uniform policy, you should not work there.
