Consumer Trends
Do you suppose the owner of your company or its managers, follow consumer trends? Most are so busy trying to obtain business and keep you busy they do not have time. Others might say, “we deal in the trades, consumer trends don’t apply to us.” I am going to link out to a site that follows trends. They send out an e-mail newsletter once per month that contains information on trends. It’s a quick read. As a technician, you would like to work for a company that has its eye on not only what’s going on today, but where it could go.
The company provides four ways to apply these consumer trends. While the words are directed to your company’s owner, as a technician, its good to understand directions that they could be taking.
- Influence or shape your company’s vision.
- Inspire you to come up with a new business concept, an entirely new venture, a new brand.
- Add a new product, service or experience for a certain customer segment.
- Speak the language of those consumers already living a trend.
Perhaps the greatest benefit to your owner from watching and trying to apply trends is that the practice will keep his mind open to possibility.
Go here to sign up for the free monthly trend briefings.
