Comanche Marketing: Self Image

Did you ever look into a mirror and think the guy looking back was your self-image? Or did you ever look into a mirror and imagine the guy looking back was the guy who you wanted to be? Did you know that how or what you think about yourself can influence your performance?

Matt Michel, author of Comanche Marketing and CEO of the Service Roundtable, pens an article titled “Creating Positive Imprints on the Self-Image.” Matt tells a story about how Lanny Bassham, an Olympic athlete created positive imprints on his self-image and went from a silver to gold medal performance.

We’ve spoken quite a bit here about how important our physical image is. Matt provides a different perspective on image, one which is every bit as important. Place yourself into Matt’s story. Think about the action and process you will take to produce an enhancement in your own game, the game of the professional technician.

Lenny’s company is called Mental Management Systems. Check it out when you have a chance.

Also, keep this story in the back of your mind. In the future I am going to write about ideas to help you along in the process of making that desired self-image come true.